Part of the NFL’s highly successful business formula is that fans in most of the league’s cities begin each season with Super Bowl or at least playoff aspirations for their teams. Dominant teams are few and far between in this era because the salary cap and free agency annually deplete teams and weaken a conference. Teams can and do go from also-ran to contender status in a year.

In the AFC, three of the four division titles are secured: the Chargers in the West, the Ravens in the North and the Colts in the South. But home-field advantage and first-round byes, not to mention the AFC East title, are yet to be decided. And the scramble for the two wild-card spots is even more fierce, with four 8-6 teams (the Bengals, Broncos, New York Jets and Jacksonville Jaguars), the Chiefs at 8-7 after beating the Raiders 20-9 Saturday night and three 7-7 clubs (the Bills, Steelers, Titans.

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Todays health care providers have new tools to help them to stay up to date on the latest journals and news in medicine. For example, if they have a patient taking Avandia, a medication for diabetes they can check any drug interactions, and now be able to quickly give their patients instructions on how and when to take the drug. Through electronic media that can be downloaded to their PDA or accessed directly on the web, HCPs can better communicate with their patients in the limited amount of time they may have.

Epocrates is enhancing its free web-based drug and formulary reference guide with patient education materials and additional clinical tools. Clinicians currently have immediate access to the information needed to make prescribing decisions – such as drug dosing, drug interactions and health plan coverage. Eporcates can be accessed viw the web or downloaded to a Dr.’s PDA. They can access the latest Medicare Part D plans to help their senior citizen population understand which plans are covering which drugs. What used to take some time to investigate is now right at the hand of the Dr.

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Happy Holidays to All!

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