No matter what business you are in the ability to communicate your brand or product through your name and logo is key in order to attract new customers. Your Brand identity is something that will help your customers associate a particular feeling about your company and products. That can have a negative or positive feeling attached. A great example is the Marlboro company after years of branding they changes their whole identity to Altria which is now standing for smoking education and education to the consumer. A companies image is one of the few assets that they have that is hard to place a dollar figure around. Many companies spend thousands of dollars and months of research on coming up withe logo and tag line. This can be cost prohibitive for many start-ups and small online businesses.

So having resources to help with your logo design can be huge cost savings feature. We had a chance to try out one such company at logoeyes.com and experience was very favorable. As you can see we were able to have the logo and color match across the card which will help creating the Brand identity. This was completed in just under 10 minutes and the process allows you to go back and change the graphics and colors on the fly. They have hundreds of options that you can choose from to help you build your logo that are based on industry categories. It is a very simple 5 step process of choosing your logo, color, and font and then simply submitting for printing.As you complete the steps you are given the ability to have business cards printed that match your logo and company colors.

This entry was posted on Friday, April 25th, 2008 at 2:09 pm and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.