Many of us have clicked on the ads that state “Mortgage rates have dropped again” in hopes to catch the next rate fall. Most of you have already figured out that this is just a way in which companies create a mortgage mailing list that they will use or sell off to other third party companies. Then you proceed to receive calls from various mortgage companies offering some rate that does not even compete with what you are paying now. The key to creating or building any mailing list is the ability to capture true customers and then having a way to verify those names and numbers are real before selling them off to potential buyers. There are hundreds of companies that claim to have millions of consumers in their lists but in reality these are lists that have been around for a long time and many of the leads are no longer valid.

Companies like Martin Worldwide has come with a system called ResponseCom™. Through years of tracking and compiling they have been able to cerate a vast database for direct mail that has gotten higher response rates which means better profits for the companies that are using the lists.  Through the identification of various response parameters and buying patterns they are able to offer to their clients a great tool that can be used for their mortgage lead business.“ResponseCom™ is the result of decades of tracking, compiling, and optimizing data merged into one vast database of proven direct mail responders. As a result, our clients have experienced higher response rates, profitability, and new business opportunities.” says Chip Matthews, Client Relationship Manager for Martin Worldwide.

This entry was posted on Tuesday, November 27th, 2007 at 1:00 am and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.