There are hundreds of ways that companys have used in order to get their brand in the hands of their customers. From customized pens to personalized basketballs you can have items that consumers will use and share with their with their friends. Sports items are very popular and can have a wide appeal especially when you have a celebrity spokesperson available to sign that sports item. This will then create a sense of being part of the overall brand and the loyalty. I have one such item that I had signed by Joe Theisman at a trade show and still have it in a special location on my bookshelf even though I am an avid Cowboy fan.

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