23rd
May
2008
Making direct mail work
posted in Blogging |Direct mail is still a very good marketing tool if it is targeted and personalized. I receive several direct mail pieces every week and the ones that I open are the ones that look like they have been customized with my details and personal likes. With phrases like “Jeff open now, information requested inside” The key to most mailers is to get the consumer to at least open the mail and take a look inside then there is a higher conversion rate. So sending off sized pieces, or ones with a different color may help in your return on investment. Sometimes the type of label that you use can make a difference like with Primera labels that are available in many sizes and colors and are affordable for any size business.
