In most parts of the world social marketing and PPC advertising is growing faster than here in the US. The Middle East PPC market is exploding thanks in part to the access to broadband connections and the growth of smartphones. Now with more people having access to tools like Twitter, Facebook, and FourSquare advertisers are trying to tap into this growing market. Companies are constantly looking for new markets to enter and with social media the cost to entry can much quicker and easier. Social media in this part of the world is also shaping political futures and have been leveraged by small groups to increase their voice and even help in the political process. The expansion of social media has been targeted by various Middle East countries and the evolution of using this medium is just at it’s infancy as consumers start to see the power in sharing and shopping through these sites. The graph below shows some the stats of what this new market is doing and the possible opportunities.

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