I have noticed that in large retails chains and electronics stores that we are seeing more cardboard displays that are really eye catching and have impact. I was in a large retail electronics store and they had a large display with the latest Microsoft software that was interactive in that it had a touch screen feature that allowed to find the appropriate software and then you were able to choose it right from the display. This made sense and actually you could see that it was effective as most of the versions were gone from the shelves. This type of interactive advertising can be very profitable as customer are more likely to buy something that is right in front of them instead of traveling from isle to isle.

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